CMS is an effective tool not only for building a robust, user friendly website and storing your website's content, but it's also beneficial for clients who want to handle simple editing tasks themselves.
There are several popular CMS platforms available, but before we get into that, we'll tell you how and why a Content Management System for your website is a good idea.
Content is King baby!
Content is an absolute and resounding yes when it comes to smart website design and SEO. Gone are the days of randomly sticking keywords in the footer of your website. Your content should be carefully curated to include the keywords your website will be identified by in search engines.
Sure, you can submit your website to search engines, but without content your SEO strategy will be severely limited. Creating content such as blog posts, articles, press releases, guides and videos will position your business to rank higher in Google search results.
How will you manage this content? Imagine days, months, and years of blog posts and articles.
A Content Management System is a hub for your website's content and allows that content to be managed with ease. The last thing you want is a website that is difficult to update, publish new content, or remove outdated content. Your website content should be updated frequently since the search engines like to reward you for your efforts in staying active by producing timely, relevant, and original content.
Power with simplicity.
A CMS has one major advantage. It enables non-technical users to upload and modify content themselves, without having to outsource the work to a web developer or understand HTML. It is cost effective and simple changes are quickly deployable.
In most cases, you won't need to rely on (or pay) an outside vendor to handle site maintenance unless your website has special needs or you choose to be hands-off. There are no maintenance or software updates to worry about, the right CMS will keep itself up-to-date automatically.
A CMS comes with SEO friendly features.
Search Engine Optimization or SEO, combined with other optimizations, could have a noticeable impact on your site's user experience and performance in organic search results. A good CMS will have SEO features that will help you select keywords based on your content and get found on Google.
Google constantly searches, discovers and crawls web pages to find out what pages exist on the web. If the pages have been crawled before or you're using a content managed web host, such as Wix, they'll tell Google to crawl any updated or new pages that you publish and Google will update search results.
A CMS platform has many advantages.
Let’s dive straight into the list of benefits it offers you.
#02 Easy to update
#03 Better content management
#04 Simple changes without going offline
#05 Multiple user access at various levels
#06 Freedom and complete control
#07 Saves time and money
#08 Remote access
#09 Good for SEO
#10 Easy maintenance
#11 For any size business
The benefits go beyond what's been highlighted and listed above. Knowing some of the benefits and advantages of using a CMS to power your website will hopefully help you in making a decision.
In part 2 of this post, we'll share with you the Content Management System we love to use to power our client's websites and why our clients love it too.